Business Mentoring Series — Planning Your Social Media Strategy
Last week, on the Business Mentoring Show, Jen and Fran talked about the steps you should take to get started with social media. This week, we look talk about developing your plan. Once you’ve gotten...
View ArticleBusiness Mentoring Series — Choosing the Social Media Right Platform
On last week’s show, Jen walked you through developing a social media plan. This week, she talks about the differences between the platforms and helps you choose which one(s) are right for you. There...
View ArticleBusiness Mentoring Series — A Negotiation Starts with a Relationship
This month’s guest on the Business Mentoring Show is Molly Fletcher. Molly is a sports agent, nicknamed “the female Jerry Maguire” by CNN. She represented top athletes, coaches, and media figures...
View Article4 Quick Tips to Great Ad Writing
Effective advertising is critical to bringing in new customers, as well as for bringing back old ones. But how can you ensure that your advertising is written effectively? One of the determining...
View ArticleBusiness Mentoring Series — What to Do When Your Negotiation Hits a Speed Bump
On last week’s episode, Fran and Molly talked about the fundamentals of negotiation and the importance of relationships to that process. This week, Molly tells you how to work through a speed bump in...
View ArticleBusiness Mentoring Series — Trust and Authenticity in Negotiations
On last week’s episode, Molly talked to Fran about overcoming obstacles during a negotiation. This week, she discusses the importance of trust and transparency as you negotiate. The foundation of any...
View ArticleThe Call to Action: Take Customers by the Hand
Few businesses realize the importance of a strong call to action. In addition to a compelling marketing plan, you must take customers by the hand and lead them to action. What is a call to action? The...
View ArticleBusiness Mentoring Series — Going the Extra Mile
Last week, Molly and Fran discussed the importance of authenticity during a negotiation. This week, they look at the benefits of helping others. You can never do too much for a partner. You can never...
View ArticleDo You Accept Mobile Payments? 4 Reasons You Should
Mobile Point of Sale (mPOS) systems are booming. What used to be a niche market is quickly reaching not just big businesses in every industry, but the heart of the small business marketplace. Starbucks...
View ArticleBusiness Mentoring Series — When to Negotiate
Last week, Molly and Fran talked about the importance of putting the needs of your client or partner before the needs of yourself. This week, they look at when you should negotiate and, conversely,...
View ArticleGood News: Customers Love Mobile Payments, Too
Last week, we looked at some of the benefits businesses get from accepting mobile payments with a Mobile Point of Sale system. But the business isn’t the only party to consider; what about the...
View ArticleBusiness Mentoring Series — How a Passion Becomes a Business Idea
Not a member yet? Get a 60-day free trial here. This month, Dan Fontaine and Aaron Rolka, founders of Atlanta Beer Tours, stop by to talk shop on the Business Mentoring Show. Atlanta Beer Tours aims to...
View ArticleHow to Choose a Mobile Payment Provider
Over the past two weeks, we’ve looked at benefits of mobile payment systems for businesses and the advantages they provide to consumers. Now it’s time to decide: what are the factors you need to...
View ArticleBusiness Mentoring Series — Learning the Ropes with a Startup
Not a member yet? Get a 60-day free trial here. Last week, on the Business Mentoring Show, Fran and the guys from Atlanta Beer Tours talked about evolving a passion into a business idea. This week, Dan...
View ArticleYou Need a Business Plan
T. Boone Pickens is famous for saying, “A fool with a plan can outsmart a genius with no plan.” We all work smarter, more efficiently, and more effectively when we have a plan, when we’ve mapped out...
View ArticleBusiness Mentoring Series — Marketing Your Startup with No Money
On last week’s show, Dan and Aaron shared lessons they learned in the first few months after starting their business. This week, they talk about how they marketed their startup before the profits...
View Article[Video] Business Planning: What is an Executive Summary?
In short, the executive summary is the one part of your business plan that investors will actually want to see. When you meet an investor and give your elevator pitch (whether it’s actually in an...
View ArticleBusiness Mentoring Series — The Relationships That Help A Business Succeed
Last week on the Business Mentoring Show, Dan and Aaron talked with Fran about what they did to market their business before they became profitable. This week, they look at the relationships that...
View Article[Video] Business Planning: What is a SWOT Analysis?
A SWOT Analysis is a business planning tool used to evaluate the chances of success in a project or business venture. The SWOT acronym stands for strengths, weaknesses, opportunities, and threats. Many...
View ArticleBusiness Mentoring Series — The Trouble with Talented Terrors
Mark Murphy is the founder and CEO of Leadership IQ, a top-rated research and management consulting firm that delivers employee engagement surveys and leadership training for small and mid-size...
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